Last revised: 1 March 2023
This Notice applies to anyone who visits Barmkin’s websites or Barmkin’s mobile applications (the "Sites"), and any other platforms Barmkin owns or controls and makes available (the "Barmkin Platforms"). We refer to the Sites and the Barmkin Platforms as the "services".
When you use the Services, you access linked pages or blogs, features and content (including any information, text, graphics, photos, lists of items compiled by you, comments, reviews, links, or other materials uploaded, downloaded or appearing on, or linked to the Services) (collectively the "Content").
Any personal data about our users (the "User" or "you") provided to or gathered by the Services is controlled by BARMKIN a french company with a registered office at 25 RUE TRONCHET PARIS France. For the purposes of General Data Protection Regulation (the "GDPR"), Barmkin acts as a "Controller" as defined under the GDPR ("Controller").
This Notice covers Barmkin’s treatment of personal data that Barmkin gathers when you access the Services and/or access the Content. We explain what information we gather, why we gather it and the choices you have regarding your personal data.
As customers, you do not have any legal obligation to provide any information to Barmkin. However, we require certain information from you in order to operate properly, including completing a transaction on your behalf. Login credentials (email and username) enable us to personalize and improve our services. You hereby agree and acknowledge that any information you do provide to us is provided at your own free will, for the purposes mentioned in this Privacy Notice and that we may keep such information in a database(s) which will be registered and kept in accordance with applicable laws and regulations.
We receive and store any information you enter on the Services or provide to us in any other way. The types of information provided by you may include your full name, email address, username, password, home and billing address, shipping address, order details of transactions carried out on the Sites, and payment information (payment information is held by our payment processors rather than us).
We often receive a confirmation when you open an email from Barmkin if your computer supports this type of program. Barmkin uses this confirmation to help us decide how to make emails more interesting and helpful.
When you download or use apps created by Barmkin or its affiliates or subsidiaries and, where applicable, have requested or consented to location services, we may receive information about your location. We may use this information to provide you with personalised content and location-based services, such as search results. Most mobile devices allow you to turn off location services. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.
Technologies such as cookies, beacons, tags and scripts are used by Barmkin and our partners, affiliates, analytics or service providers. These technologies are used in analyzing trends, administering the Sites, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Please see our Cookie Policy for information as to how we use cookies in relation to the Services.
We use the information we collect in order to:
- Operate and improve the Services and to display Content
- Allow you to order products on the Sites (where applicable)
- Process or facilitate payments through third party payment processors (where applicable)
- Recommend relevant products, and make it easier for you to track products you’re interested in
- Offer you a personalised experience of the Services and on the Barmkin Sites. This process constitutes profiling under the GDPR
- Communicate with you about your orders and provide customer service, technical assistance and collect feedback
- Communicate with you about products, sale reminders, services and promotional offers
- Administer your account if you have one, and update our records
- Enable third-party service providers and contractors to carry out technical, logistical or other functions on our behalf
- Conduct research, troubleshoot problems, and detect and protect against error, abuse of the Services, fraud or other criminal activity
- Control risk, comply with laws and regulations, and comply with other legal process and law enforcement requirements
- Produce aggregated statistical reports (provided that the reports do not identify customers)
To provide the Services, the information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed and used by staff operating outside the EEA who work for us or by one of our third-party service providers. Such staff may be engaged in, among other things, the fulfilment of your request, the processing of your payment details and the provision of support services. We will take all steps reasonably necessary to ensure that third parties to whom we transfer any data provide sufficient protection of that data.
We share your information only as described in this Notice and require commercial entities with which we share your information to agree to keep it confidential.
We work with a variety of partners ("Barmkin Partners") in order to offer you the widest possible choice of fashion items on the Sites. There are two ways to buy products through the Services: Buying on a Barmkin Partner website: Sometimes when you select a product, you will be taken directly to the Barmkin Partner website and asked by the Barmkin Partner to provide further personal details related to the transaction. The information you enter on the Barmkin Partner website will be collected, stored, and processed in accordance with the privacy policy of the Barmkin Partner.
Please note that: (i) you should carefully review the Barmkin Partner privacy policy before completing any transaction involving a Barmkin Partner; and (ii) the Barmkin Partner is solely responsible for its use and sharing of your information.
Promotions: We may also share your data with Barmkin Partners in connection with certain promotions and competitions. These will be subject to additional rules and conditions which will be made available to you at the time of entering any such competition or promotion. You should carefully review the rules and conditions relating to such competitions and promotions.
Aggregate Information: We may also share aggregate information with the Barmkin Partners about how our customers, collectively, use the Content. We share this type of statistical data so that the Barmkin Partners also understand how often people use the Content, so that they, too, may provide you with an optimal online experience. Barmkin never discloses aggregate information to a Barmkin Partner in a manner that would identify you personally, unless we need to in order to complete a transaction on your behalf.
Barmkin shares personal data with affiliate networks such as Rakuten ("Affiliate Network") for the purpose of Barmkin participating as a publisher in the Affiliate Network and entering into engagements with Partners. Where the Affiliate Network collects and uses personal data for its own permitted purposes, the Affiliate Network acts as a separate and independent Controller in relation to that personal data. The Affiliate Network will use the personal data in accordance with applicable data protection laws and regulations and will individually and separately fulfil all obligations that apply to it as a Controller.
Advertisers and advertising networks may use automated technologies such as cookies to collect information about your website activity on the Sites and other sites. This is used to target advertising to you online that may be of interest to you. For more information on cookies and how to reject targeted advertising or interest-based advertising cookies, please read our Cookie Policy.
Information to/from third-party social media services:
We receive the usernames and passwords for your accounts and profiles on third-party sites with which the Sites interoperate. For example, by logging into the Sites via Facebook, you are giving us permission to obtain certain information from your Facebook account, such as your name and email address. This may give us automatic access to certain personal information retained by a social media site about you (e.g. content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience on the Barmkin Sites. We may share your data (such as unique identifiers derived from your registration information on our website or app) with these third-party sites. This allows us to link your devices and provide you with a seamless experience across different devices that you use.
We sometimes work with social media services, such as Facebook, to provide custom audiences to partners. A custom audience is a type of audience made from a customer list. It is a form of targeted advertising that lets our partners advertise to their existing audiences who are on Facebook. In the event that Barmkin creates a custom audience, we will use aggregated information we already hold about users such as email addresses. Our user information is hashed before it is sent to Facebook. This process turns the information into randomised code and cannot be reversed.
Alternatively, a partner might request we work with Facebook to create a lookalike audience. Facebook will generate a lookalike audience from a source audience, such as a custom audience, we have already shared with them. A lookalike audience is created by Facebook identifying qualities of the people in the source audience and delivering targeted advertising to an audience of people who "look like" the source audience. A lookalike audience is a way for partners to reach new users who might be interested in our Services because they are similar to our existing users.
We may also work with platforms, such as Google, to create audience groups from the email addresses we hold and retarget users across different advertising networks.
We have implemented the Google Analytics Demographics and Interest Reporting feature and may share your information to analytics and search engine providers that help us to improve and optimize the Services.
We employ other companies and people to perform tasks on our behalf and need to share your information with them only to the extent necessary to provide products or services to you. Unless we tell you differently, Barmkin’s agents do not have any right to use the information we share with them beyond what is necessary to assist us.
If the service is available on the Sites, User profile information including your username, name, email address, and other information you enter ("User Submissions") may be displayed to other Barmkin users to facilitate user interaction within the Services and allow you to follow other users, and them to follow you. Email addresses are used to add new User Submissions to user profiles and to communicate through User Submissions. Any information that you voluntarily disclose online (on discussion boards, in messages and chat areas, through reviews in product pages, etc.) becomes publicly available and can be viewed, collected, and used by others. Any images, captions, physical descriptions, personal interests, or other content that you submit to the Services may be redistributed through the Internet and other media channels and may be viewed by the general public.
Please be aware that whenever you voluntarily post information to public areas on the Services or any other public forums, such information can be accessed by the public.
We may provide your information to relevant third parties when we believe in good faith that it is necessary in order to (i) comply with the law, regulation or a legal request; (ii) enforce or apply our conditions of use in other agreements; or (iii) protect the rights, property, or safety of Barmkin, our employees, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.
In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. In addition, in the event of a merger, acquisition, reorganization, asset sale, or in the unlikely event that Barmkin goes out of business or enters bankruptcy, customer information may be one of the assets that are transferred to or acquired by a third party. If such transfers occur, the third-party transferee may continue to use your information as set out in this Notice.
We may share some or all of your information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.
We take care to maintain appropriate safeguards and security features to protect the integrity and privacy of the information you provide us with and to try to prevent unauthorised access to it. We encrypt your information to protect it from unauthorised use, and we use pseudonymisation, information access controls, and firewalls.
All information you provide to us is hosted and stored on Amazon Web Services cloud-based services in Ireland which is also in compliant with ISO27001 standard. For further information on the measures taken by Amazon to protect the security of their servers and your information, please see: http://aws.amazon.com/security/. If you are not satisfied with the levels of security offered by our cloud provider, you should restrict the nature and amount of information which you include in your log data or not use the Services. Any payment transactions will be encrypted using Secure Socket Layer (SSL) technology.
If you choose to create an account with Barmkin (a "Barmkin Account"), the information in your Barmkin Account is protected by a password for your privacy and security. You need to ensure that there is no unauthorised access to your account and information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account. You are responsible for safeguarding the password that you use to access the Services and for any activities or actions under your password. Barmkin encourages you to use "strong" passwords (passwords that use a combination of upper and lower case letters, numbers and symbols) with your account. Barmkin cannot and will not be liable for any loss or damage arising from your failure to comply with the above requirements.
The transmission of information via the Internet is not completely secure and we cannot guarantee the security of your data transmitted to the Services. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. Any transmission of data is at your own risk.
The Services contain links to other sites such as Barmkin Partners. Barmkin is not responsible for the privacy policies and/or practices on other sites. When linking to another site you should read the privacy policy stated on that site. This Notice only governs information collected on the Services.
Subject to any legal obligations to keep your information longer, we store the data you provide to us for as long as is necessary to provide the Services to you (and if you have a Barmkin Account, for as long as you have a Barmkin Account), or until you ask us to delete it, whichever comes first.
After a request from a User to delete any data, a process will begin that permanently deletes the relevant data. Once begun, this process cannot be reversed and data will be permanently deleted. Any data which is not deleted shall be kept in an anonymized manner.
Barmkin collects and retains usage data, other metadata and statistical information about the use of the Services in an aggregated and anonymised format.
We process your information where we have a legal basis for doing so.
Necessary for our legitimate interest. Our legitimate interests include:
Improving the Barmkin Sites and Services and offering you a personalised experience.
Ensuring that our marketing communications, advertising and recommendations are relevant to you.
Understanding customer usage of the Services.
Ensuring the Services are managed correctly.
Necessary for the performance of our contract with you.
For example, in order to register and manage your Barmkin Account, we collect your email address, password and any other additional details you wish to add to your account.
Based on your consent.
For example, where you provide us with marketing consents in order to send you information about products that may be of interest to you. Your consent may be withdrawn at any time by contacting us.
Necessary to comply with relevant legal obligations.
For example, to make mandatory disclosures to law enforcement.
You have certain rights in relation to the information that we hold about you, which are detailed below. Some of these rights only apply in certain circumstances.
Access
If you are based in the EU, you have a legal right under GDPR to request access to a copy of your personal data held by us. To do this, please contact us at gdpr@Barmkin.com, use the subject line "DSAR" and include the details about what personal data you are looking for.
Deletion
To ask us to delete your Barmkin Account, please following the instructions in the Account Settings section of your Barmkin Account.
Please note that although your personal data may be removed from our databases, Barmkin may retain the anonymous information contained in the data you provided, and such information will continue to be used by us for statistical purposes.
Correction
If you have a Barmkin Account, you can update certain information in your ‘Account’ settings, such as your name, email address, username, and password. The information that you can update or amend may change as the Services change.
Marketing opt-out
When you register for a Barmkin Account, you can give your consent to receive certain marketing emails or other communications from us. We will use your information such as your email address to occasionally provide you with information about products and services which may be of interest to you.
If you no longer wish to receive marketing messages from us, or if you want to change the type and frequency of these messages, you can change your preferences at any time in the Account Settings of your registered Barmkin Account, or by clicking on the unsubscribe button in our marketing emails. Please note that it sometimes takes a short amount of time to refresh our records for these purposes. We require all Barmkin Partners to honor your opt-out requests if you elect to stop receiving marketing messages. If, for whatever reason, your opt-out request is not honored, please let us know and we will attempt to resolve the issues.
When using the Barmkin mobile application, your preferences for receiving push notifications and other mobile alerts can be configured in the settings of the app or the settings of your mobile device.
Please also be advised that you may not be able to opt-out of receiving non-promotional, transactional messages, or information about your Barmkin Account (e.g. service announcements or administrative messages).
You can always opt not to disclose information, even though it may be needed to take advantage of the Services.
Please note that if you choose not to receive or read legal notices from us, such as this Notice, those legal notices will still govern your use of the Services, and you are responsible for reviewing such legal notices for changes.
We do not knowingly market or sell products for purchase by children. The Services are not designed for use by children under 13 years old. Children under 13 are not allowed to register with Barmkin or use the Services, or submit personal data through the Services. We do not knowingly collect personal data from anyone under the age of 13. If you have any reason to believe that anyone under the age of 13 has provided their personal data to us, please contact us as specified below, and we will work to delete that information from our databases.
Barmkin reserves the right to change this Notice from time to time. Use of information we collect now is subject to the Notice in effect at the time such information is used. If we make substantial changes in the way we use personal data, we will notify you by posting an announcement on the Services or sending you an email. Otherwise, all other changes to this Notice are effective as of the stated "Last Revised" date.
If you have any questions or concerns regarding privacy on our Services or the Content, please send us a detailed message here. We will make every effort to resolve your concerns. If your questions or concerns are not answered online, you may write to us at 25 RUE TRONCHET PARIS France.
